| Create New Landing Pages:
Create new landing pages based on trends, season, promotions, buyer persona etc.
| A/B Testing and Multivariate Testing:
Track and analyse the performance of pages and implement the right pages.
| Ad-Copy Refinement (CTR):
Testing different versions of ad copies to choose the right creative that converts the most.
| Keyword Refinement:
Track & identify top performing keywords, worst performing keywords and add negative keywords based on the research. Fine tune the exact match, phrase match and broad match criteria for maximum conversions.
| Quality Score Improvements:
Optimize ad creative, keywords, landing pages to improve quality score, ad placement and reduce CPC rates
| Bid Refinement:
Identify the best performing keywords and adjust max/min bid to ensure top ad placements.
| Location & Demographics:
Reach the right people at right places. Analyse the performance of ads across different locations and demographics. Increase and decrease ad spending based on the findings.
| Network & Devices:
Analyse the performance of ads across different Networks such as Search, Display, Video etc. and devices such as Smartphones, Tablets, Laptop, Desktop etc. Set priorities in ad spending based on the performance.
Run and Pause ads at specific day/time based on performance.
| Ad Types:
- Based on the business needs our experts will choose the right choice of ad types from the below to target the potential customers-
- 1 - Search Ads
- 2 - Display Ads (Partner networks)
- 3 - Mobile Ads
- 4 - Call Only Campaigns (Click to call)
- 5 - Video Ads
- 6 - Product Listing Ads (e-commerce)
- 7 - Re-targeting
- Detailed Reports On-
- 1 - Goal Conversion
- 2 - CPA (Cost Per Acquisition)
- 3 - CPL (Cost Per Lead)
- 4 - CPS (Cost Per Sale)
- 5 - Overall Traffic & Conversion Ratio